I think it is time to stop sharing alternative health memes from evil gurus, once and for all.
Yes, that’s right: stop clicking SHARE on all of the links, photos and videos that seem to flow daily from the big bad websites of alternative health. Just stop.
If you want to tell the world how amazing Calendula is, why not tell it from your own point of view, eh?
Because this practice of click-and-share is doing a disservice to herbalism by perpetuating false claims. It’s not just “sharing information”, it is providing free advertising to a bunch of assholes who are actively manipulating us.
These people, such as Dr. Mercola, Dr. Oz, Natural News, Raw for Beauty, Green Med info, Collective Evolution and David “Avocado” Wolfe are making it much easier to discredit all of alternative medicine, by pointing to the massive quantities of crud they generate.
What is so bad about them, you ask?
-They vastly overstate research outcomes such as “Frankincense EO can get rid of cancer”, “Ginger is 10,000 times stronger than chemo”. (Perhaps a grain of truth, perhaps not, but turned into an absurd overstatement)
“The healing powers of Cabbage!”
-They blatantly make things up: “Homeopathy cures Ebola”, “Chocolate is an octave of sun energy”. “Deer antler is not a product, it is a cosmic substance.”
-They shame us. If it’s not working, we just didn’t try hard enough. We are too negative, we just didn’t believe in it enough. Our very ways of being are wrong, we are too fat and too gay and too godless and too autistic and we need to cure this NOW.
–And cure this with the ONE TRUE WAY.
-They act like it’s all a big secret, and they are giving it to you! “Why do you think this information is being kept from the public?”. “top 10 natural cancer treatments and forbidden cures.” Ooh, forbidden!
-Oh, and conspiracies. Coverups! Homeopaths worldwide are “under attack by the FDA” because they know too much.
–They seem to constantly have a new miracle cure. “Just one teaspoon of this spice boosts weight loss by 50%!” Hey! What happened to last week’s miracle? Hmm?
-They use weasel words like poisoned and toxic which have no clear meaning and induce fear. This is not accidental, they know it prompts you to buy their stuff.
-They sell the things they promote without clear disclosures.
-They use faux Science. “The frequency of essential oils are actually one of the highest frequencies known to man.”, “Holding a cup of coffee dropped one man’s frequency from 66MHz to 58 MHz in just 3 seconds.” OMG! Coffee! Thank you so much for saving me from the perils of 58 MHz frequency, whatever the hell that is. But I’m sure it’s bad. Because coffee is bad. Right?
-They feature lots and lots of testimonials that couldn’t possibly be made up, because they have a FIRST NAME attached! It’s proof! “My brother’s son was taking EOs as well as chemo and he got better!” “I would recommend this book to those interested in drawing out all the cancer!” Thanks, Marcia in Grand Rapids!
-They don’t seem to understand that they are replacing one product or dogma with another. “”Now we grab the oils instead of meds” “The body can heal itself, if you know what to give it!”
So….The oils ARE meds of a type and if you are giving the body something, it is not exactly healing ITSELF.
-They promote the idea that we should always feel perfect, brimming with energy and lightness. “It is possible to never feel bad ever.”
-Guru paradigms. This idea that there are some special magical people in this culture, leading the “sheeple” out of their darkness is actively bullshit. David Wolfe is not going to save you. Dr. Oz, Dr. Mercola, Food Babe…..they are salespeople. Yes, we have thought leaders in our community, people who are innovating or researching or writing with flair. But gurus are people who use the words miracle cure, evolutionary, frequency, natural, awakening in ways that manipulate our emotions for their own purposes.
These people are filling a vacuum of despair. They are promoting the idea that everyone is a huge mess and we are all in need of a cleaner, more light-filled body NOW. They ignore the realities of life, that we all have “good” and “bad” days, a variety of feelings and thoughts and THAT IS OK. Not everything has an easy answer or explanation and THAT IS OK. Ask yourself–are they providing a real alternative or just selling you more proverbial fat-melting ass oil? Their articles and products are unethical. Manipulation is unethical. False claims are unethical.
And many of us do suffer, but it takes a commitment to work things out, it takes connections and action and discussion to reach wellness. Human bodies and minds and cultures are complex, and can’t just be fixed up with memes and zappers and angel cards and alkaline water. There’s no reason to aspire to a perfection that doesn’t exist for 4 low payments of $9.99.
So please, herbal community, stop sharing these things. Stop linking to them. Ask yourself: who am I actually helping? You are essentially working for them for free, helping them get clicks and likes and page views, driving up their value and spreading misinformation. And it’s lazy–speak for yourself! Create your own content! What do YOU think?
It is time to actively rebel against this guru paradigm.
It’s so easy to take leave of our reason just because we want it to be true…I do it myself. The will is there, but the reality is not. Their content-generation machines make it all too easy to just click share- it’s time that we rebel against this. They are abusing the trust and goodwill of the herbal community. When you share their articles you are supporting them. We might not see it that way, but they do…and so do their advertisers and investors. Read the fine print. Think about it. Find out what they are selling. Know what you are promoting.