There seems to be a dearth of energy in the world today. At least you would think so if you spend 5 minutes on the internet or browsing “health” magazines at the bookstore. There appears to be an unlimited amount of products that claim to give us energy. How can we make sense of this? Is it really possible to create more energy by taking a pill or drink?
Let’s see what we can find…
“Insanely healthy energy!”
“Fat just falls off!” (WTF)
“7 Top herbs for an energy boost!”
“Nettles can give you as much energy as a cup of coffee!”
“Heavier foods use up more of our ‘digestive fire’, leaving us a little lethargic!”
“The culprit may well be a virus lurking, unidentified inside our body!” (They then suggest oil of oregano to destroy it.)
“Parasites are a hidden cause of fatigue!” (According to a ‘master herbalist’)
There are some creative products out there like:
Diet aid and energizer capsules
Peptime stimulant 357 magnum caplets (Hey, kids, what time is it? Pep time!)
Extreme power plus dreamlike weightless diet pill energy lose weight product (thanks, ebay)
Herbal energy plus (plus what?)
Fat burner 4x plus energy (“effortlessly melt away belly fat!”)
Thermogenix fat burner
Isogenix President’s Pak
And then we have chile peppers, grapefruit, nuts, green tea, adaptogens, juicing, bee pollen…
Ugh. First of all, any product can claim that it increases energy. This is one of the most vague, unmeasurable claims in the known universe. (Note that my claim is also unproveable.) But seriously, any person can say it. It’s like a creepy code. How can it be disproven? This vagueness is so perfect for marketers who prey upon our schlubby misery.
Just use testimonials:
“Oh, I never knew I could have so much energy!”
“Oh, my energy levels are through the roof now that I finally found the right combo of grapefruit and Chiles and Garcinia!”
This energy could come from the fact that you just blew 50 bucks on that bottle of pills and your confirmation bias insists that you feel great because you don’t want to feel like an idiot who just wasted 50 bucks.
Or from the way that humans respond to novelty. Every time you start something new it feels energizing because new things excite our ancient brains.
So, what is energy anyway? Where does it come from? What is wrong with just having a regular ol’ amount of energy? Why do we feel like we must constantly be bursting out of our blouses with this mysterious energy stuff?
And what are they REALLY saying?
In my opinion, gaining solid healthy energy is more about taking away what is not working than adding products to produce more. Stop wasting the energy you do have with worry and bullshit. Sleep like your life depends on it. Nourish the hell out of yourself, deeply, and if you are out and hungry but can’t find kale and marrow bones, just eat what’s there and move on–because worrying that you ate a donut takes energy!
It takes a lot of energy to repair our body, consider how your body mechanics, posture and fitness level are giving you energy or taking it away.
Oh, and it takes energy to hold onto years of trauma and anger, it takes energy to repress unresolved emotions. So let something go.
Avoid any expensive product that is “as good as coffee” when coffee is cheap, tasty and widely available.
And avoid EXTREME energy plus 5,000 type products like the plague. Why?
-Insomnia. Not much produces a cycle of true exhaustion like relying on energy products.
-Pyramid schemes. Some of these products want you to go on and on about how great you feel, then sell it to your friends.
-Fat-Shaming. Losing 2 pounds will not magically make you happy. Looking at these shaming ads will just make you feel like you’re not good enough. And they often suggest extremely restrictive diets combined with caffeine pills. Great idea. Not.
-Side effects. What else is in there? Do you really need one million milligrams of every mineral every single day?
No. But clearly absurd claims of endless extreme energy sell products and move magazines.
Can we explore our feelings about energy a little more deeply before we attempt to fix it by shopping? Can we take note of our desire for a quick and easy solution to a part of life that is just a reflection of deeper issues? Can we accept that levels of energy do ebb and flow, naturally, not just through the day or week but through the seasons and the years? Can we see that we cannot Ginseng our way out of a hole that needs our attention, that anything that sounds too good to be true is probably NOT true, that the vague hyped-up claims are ethically questionable and actively obnoxious? Can we grasp that different people have different speeds to operate on and most, unless causing serious life problems, are not “bad” or “good”? Can we insert some critical thinking into our lives, and ask questions and look a little further beyond the label or advertisement? Can we create a conversation around this issue, and shed a little light on a system that attempts to push us too far, into a system that makes us feel like we aren’t good enough as we are?
I like to keep my energy slow and steady with a movement practice, active release of body and emotions, engaging in a creative pursuit, spending time outdoors, eating mostly nourishing foods, using occasional vitamins if needed, using caffeine sparingly (i.e. not all day every day), limiting soul-sucking energy stealing interactions when possible and adjusting my expectations according to season, wellness level and need. And ultimately I draw my energy from a sense of inner resilience. From not being knocked down by every little thing. From building strength in body and mind, slow strength, quiet strength. It is not flashy and it is not glamourous. It is real.
A little dose of reality can go a long way in speaking back to this marketing-created delusion.